19 May, 2009

New Position

Title: Marketing Strategist, College of Physical and Mathematical Sciences (CPMS)

What a mouthful right?!

Essentially, I am now the public relations specialist on the college marketing team. The team also consists of a graphic designer, a journalist and a marketing specialist. The marketing team is constructing and executing a year-long campaign to brand, organize and promote the college.

When hired I was informed, because of my graphic and writing experience, my position not only entails public relations but supplements and assists the other three positions. As part of the team, I have been planning strategic marketing efforts, researching publics (alumnus, current and prospective students, and departments,) writing articles, and designing website and digital signage layouts... and that's just so far. It is challenging, but so worthwhile!

It's interesting being the only girl on the team. A fact my friends found exciting. They've teased me with, "What, you're getting married?!" Ha, ha! They were dismayed to find out that one is married and the other two are engaged. In comparison, I love this fact! I am the kid sister of the team. I can tease and jest all I want without worrying how it will be perceived.

It's funny, just like any kid sister I've come to have a favorite brother. He's the journalist on the team and my fellow comms major. That's why it is so unusual that he be my favorite. Comms majors of different emphases don't usually get along because of the loyalty of each to their own emphasis, but he's so fun to banter with. He's also my comic relief when our meetings go long.

I miss being in the Bradley Lab, especially the interaction with the advertising students, but I think I will learn a great deal in this position. I'm excited for the upcoming year!

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